I'm a Stockholm-based product designer with close to a decade of experience across fintech, analytics, AI and consumer products. I specialise in complex B2B systems where user journeys span multiple roles, platforms and decisions, but I'm equally at home on the consumer side where simplicity is everything.

I move between research, strategy and execution without much friction. I think in systems, work methodically, and don't add complexity where none is needed. A well-designed product is one you barely notice: it just works, and you wonder what you did before it. Like when you loose your AirPods nowadays. 

AI has changed the speed of design work, not the fundamentals. Cognitive load is still cognitive load. I use new tools to cover more ground and focus on what actually matters. And yes, the m-dashes are mine – I've been writing with them long before it became a tell.

My approach is simple: build the right thing, right – or just have a coffee instead. 

Currently leading design & product development at All Ears, and open to the right opportunity.